Tips on How to Market to the Senior Demographic
For Immediate Release – January 7, 2011
Denver, Colorado
Are you a professional working with the 65+ age demographic? When it come to marketing your brand, do you really understand what it is that makes this target market tick? Do you know how to effectively address the senior consumer in order to meet your business goals? The cardinal rule in marketing is knowing your audience first and truly connecting with them before you can select the most appropriate and useful marketing tactics.
Professionals that understand this audience and use a variety of marketing tools specific to the senior market will be most effective in establishing productive relationships, promoting their business and gaining long-term senior clients. The Society of Certified Senior Advisors prepared this white paper to give professionals some of the basic tools to successfully navigate this complex market. Although this is not a complete guide to marketing or the ideas discussed, it will give you a starting point for finding success in marketing to seniors, such as:
• Establishing trust and credibility
• How to be the senior-friendly business
• Making yourself visible by sharing your knowledge and expertise
• Optimize your communication strategies
• Community Outreach - getting in front of your senior target market
Excerpts from white paper, 5 Tips for Marketing to Seniors:
TIP #1: CULTIVATE A RELATIONSHIP OF TRUST
“Trust is key, and it takes time. Seniors have to buy you first, and then they’ll listen to what you offer…Seniors, more than any other age group, make consumer decisions based on relationship values. The senior consumer must believe that you know what they need.”
• Know your customer
• Show empathetic understanding
• Build a relationship
TIP #3: BE THE ‘ACCESSIBLE EXPERT’
“Make social media a priority…sites such as Facebook, Twitter, LinkedIn, and YouTube may appear to be just a way to stay connected with friends and family, they have very valid business applications as well. A presence on these sites can drive immediate attention to your content and your offerings…given that seniors are the fastest growing internet user group, engaging in social media should be a top priority for you.”
• Regularly put good content on your website and blog
• Do free consultations and community assistance
• Publish a free e-newsletter, print newsletter, or e-book
TIP #5: BUILD RELATIONSHIPS VIA COMMUNITY OUTREACH
“Reaching out to seniors and professionals within your community to initiate genuine relationships can certainly lead to business opportunities…when reaching out to consumers, always be prepared to get their information so you can stay in contact…find a method that works comfortably with your personality and makes sense for what you do professionally.”
• Senior Alliance Communities - try an informational meeting for their residents
• Offer to be a 'guest-expert' on a senior-related blog or website
• Volunteer at an organization close to your heart
This article contains only small excerpts from its original source. To read the full length of this free white paper, please visit http://www.bit.ly/5MktgTips.
The Society of Certified Senior Advisors (SCSA), provides free resources and tools for our members as an ongoing commitment that we have in helping professionals to understand the complex and dynamic lives of modern senior citizens.
About SCSA
SCSA’s mission is to educate professionals to work more effectively with their senior clients. For those who work with seniors, this means understanding the key health, social and financial factors that are important to seniors—and how these factors work together. CSAs are able to integrate this into their professional practices, no matter what field they’re in. They’ve learned how incredibly gratifying it is to help seniors achieve their goals, and the seniors they’ve worked with have learned how important it is to work with someone who truly understands their age-related circumstances. For more information about SCSA and its educational course, please visit www.csa.us.
Contact:
Erica Ananich, SCSA
(888) 538-2599
society@csa.us
www.csa.us/blog
Refer a colleague today!
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