The Rules
Introduction

As previously stated, The Canons apply to all CSA designees. However, due to the nature of a particular designee’s field of activity, certain of The Rules may not be applicable to that designee. The universe of endeavors by Certified Senior Advisors is, indeed, diverse; a particular CSA designee may be performing all, some or none of the typical services provided by professionals. As a result, in considering The Rules, a CSA must first recognize what specific services he/she is rendering and then determine whether or not a specific Rule is applicable to those services.

Rules that Relate to the Canon of Competence

Rule 101: A CSA designee shall keep informed of developments in his/her area of activity and participate in continuing education throughout his/her professional career in order to improve professional competence in all fields in which the designee is involved. As a distinct part of this requirement, the CSA designee shall satisfy all minimum continuing education requirements established by his/her licensing authority and the Society of Certified Senior Advisors.

Rule 102: A CSA designee shall offer advice only in those areas that the CSA has competence. In those areas that the CSA is not professionally competent, he/she shall seek the counsel of qualified individuals and/or refer clients to such persons.

Rules that Relate to Confidentiality

Rule 201: A CSA designee shall not reveal or use for his/her benefit, without the client’s consent, any personally identifiable information relating to the client relationship or the affairs of the client, except and to the extent that disclosure or use is reasonably necessary:

(a) To establish an advisory or brokerage account, to effect a transaction for the client, or as otherwise authorized in order to carry out the client engagement; or

(b) To comply with legal requirements or legal process; or

(c) To defend the CSA designee against charges of wrongdoing; or

(d) To defend the CSA designee in connection with a civil dispute between the CSA
designee and the client.

For the purposes of this rule, the proscribed use of client information is improper, regardless of whether it actually causes harm to the client.

Rule 202: A CSA designee shall maintain the same standards of confidentiality to employers as to clients.

Rule 203: A CSA designee doing business as a partner or principal of a firm owes to his/her partners or co-owners a responsibility to act in good faith. Good faith includes, but is not limited to, adherence to reasonable expectations of confidentiality both while in business together and thereafter.

Rules that Relate to the Principle of Professionalism

Rule 301: A CSA designee shall use the designation in compliance with the rules and regulations of the Society of Certified Senior Advisors, as established and amended from time to time.

Rule 302: A CSA designee shall show respect for other professionals and related occupational groups by engaging in fair and honorable competitive practices.

Rule 303: A CSA designee who has knowledge that is not required to be kept confidential under this Code that another CSA designee has committed a violation of this Code, which raises substantial questions as to that designee’s honesty, trustworthiness or fitness as a CSA designee, shall promptly notify the CSA Board of Standards. For purposes of this Rule, knowledge means no substantial doubt.

Rule 304: A CSA designee who has knowledge that is not required to be kept confidential under this Code — which raises a substantial question of unprofessional, fraudulent or illegal conduct by a CSA designee or other person — shall promptly inform the appropriate regulatory and/or professional disciplinary body, as well as the CSA Board of Standards. For purposes of this Rule, knowledge means no substantial doubt.

Rule 305: A CSA designee who has reason to suspect illegal conduct within the designee’s organization shall make timely disclosure of the available evidence to the designee’s immediate supervisor and/or partners or co-owners. If the CSA designee is convinced that illegal conduct exists within the designee’s organization, and that appropriate measures are not being taken to remedy the problem, the CSA designee shall, where appropriate, alert the proper regulatory authorities, including the CSA Board of Standards.

Rule 306: In all professional activities, a CSA designee shall perform services in accordance with:

(a) Applicable laws, rules and regulations of governmental agencies and other applicable authorities; and

(b) Applicable rules, regulations and other established policies of the Board of Standards of the Society.

Rule 307: A CSA designee shall not engage in any conduct that reflects adversely on his/her integrity or fitness as a CSA designee or the Society.

Rule 308: A CSA designee shall return a client’s original records in a timely manner when the client requests them.

Rule 309: A CSA designee shall exercise reasonable and prudent professional judgment in providing professional services.

Rule 310: A CSA designee shall always act in the best interest of the client.

Rules that Relate to Fairness

Rule 401: A CSA designee shall, in rendering services to a client, disclose:

(a) All material information relevant to the professional relationship, including but not limited to conflict(s) of interest(s), changes in the CSA designee’s business affiliation, address, telephone number, credentials, qualifications, licenses, and agency relationships, as well as the designee’s scope of authority within the agency.

(b) The information required by all laws applicable to the relationship in a manner that complies with such laws.

Rule 402: A CSA designee who practices financial planning shall make timely written disclosure of all material information relative to the professional relationship, including conflict(s) of interest(s) and sources and amount of compensation, as well as the following:

(a) A statement setting forth the philosophy of the CSA designee (or his/her firm) in working with clients, and

(b) Resumes of principals and employees of the firm who are expected to provide services to the client, as well as a description of those services.

Rule 403: A CSA designee’s compensation shall be fair, reasonable, and clearly disclosed.

Rule 404: A CSA designee who is an employee shall perform professional services with dedication to the lawful objectives of the employer and in accordance with this Code.

Rule 405: Prior to establishing a professional relationship, a CSA designee may provide the prospective client references and recommendations from present or former clients, provided that such references and recommendations do not violate the confidentiality provisions of the Code.

Rules that Relate to Integrity
Rule 501: A CSA designee shall not solicit clients through false or misleading communications or advertisements, either written or oral.

Rule 502: A CSA designee shall not, during the course of rendering professional services, engage in conduct that involves dishonesty, fraud, deceit or misrepresentation, or knowingly make a false or misleading statement to a client, employer, employee, professional colleague, governmental or other regulatory body or official, or any other person or entity.

Rule 503: A CSA designee shall not give the impression to a client or prospective client that the designee is representing the views of the Society of Certified Senior Advisors or any other group, unless the designee has been expressly authorized to do so. The designee’s personal opinions shall be clearly identified as such.

Rule 504: A CSA designee is prohibited from the unauthorized or misleading use of Society-approved credentials.

Rule 505: A CSA designee shall conduct him/herself with honor and dignity.

Rules that Relate to Diligence

Rule 601: A CSA designee shall act promptly in serving clients, employers, principals, and other users of the designee’s services.

Rule 602: A CSA designee shall carefully evaluate a client’s circumstances prior to making a recommendation, and the designee shall make and/or implement only those recommendations that are appropriate for the client.

Rule 603: A CSA designee shall properly supervise subordinates with regard to their delivery of services to the client, and the designee shall not accept or otherwise condone any subordinate’s conduct that is in violation of this Code.

Rule 604: A CSA designee shall use the CSA designation only if the CSA is in good standing with the CSA Board of Standards and the Society of Certified Senior Advisors and is current with the annual license fee.

We invite you to review the Letter from the President.